Huggies and the Mess Maker
Huggies has launched Messmaker, a mini-site that explains through video evidence how their tissues work against any mess babies can do. Too bad Slap the Mat did exactly the same thing 2 years ago with...
View ArticleHuggies hijacks olympics with Baby Championships
Huggies Korea takes on Pampers (official olympic sponsors) with this YouTube/UGC campaign “Baby Championships“. Babies and cats have always been top of the charts for UGC. It’s interesting to see a...
View ArticleHuggies TweetPee alert
In Brazil Huggies has launched the perfect gadget for geeky (and distracted) parents: TweetPee, a sensor + a Twitter-based alert that lets them know every time their baby needs to get changed. I could...
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